Podcasting explained for beginners
Why Podcasts Are So Big Right Now
Podcasts are not only a great way to learn something new, but they also make for an incredibly effective way to pass the time while you may be:
Edison Research shared that weekly listeners, on average, subscribe to six different shows and listen to seven different shows.
So, with over half of American's over 12, listening to Podcasts, and with Google Trends showing a steady increase in podcasting over the past 5 years, if you feel it is your time to break into the podcasting world, then this video will teach you how.
How To Start A Podcast
If you're wanting to start a podcast, I am going to assume you already know what you want to talk about: Fashion, Travel, Business, Finances, Life- I'm assuming you got an idea of what you may want to talk about, but it's getting started that is the intimidating part.
So, after the idea of podcasting has marinated in your mind for a bit, you need to the obvious: record an audio clip
But what is not that obvious is:
What you need to record
How to edit
The file needs to be downloaded in
And where you put it
What you need to record
The most popular mic from my research seems to be the Blue Yetti.
However, I have found that you really don't need to spend too much on a mic because you can really use your phone and tweak your audio in editing.
You can use a mic on your camera, or, you can buy a small t-shirt mic which allows for great audio too.
But more so than a mic, choosing a good spot to record will be most helpful.
Some of the best places to record are in a closet or even in your car.
It helps to be in a place where there is no background noise, feedback, and echo.
So, that's all you need to start recording.
This makes podcasting attractive because the start-up costs are low.
When it comes to recording styles, it is really up to you for:
What you want to talk about
Whether you are wanting to do a solo or interview-style podcast
How long your podcast should be
My research shows that starting out, it helps if your podcast is under 20mins, but as your podcast and audience grow, then so can the length of your podcast.
But, now let's talk about how to edit your podcast
I edit my podcast on iMovie or I use an app called Anchor to record and edit my podcast on.
In iMovie, you
Upload your file,
cut out long pauses,
edit the sound so that it is crisp and then,
download it into an MP3 format.
With Anchor, you download the app, and you can even record straight into the app. It's as easy as recording small chunks at a time, and then arranging them in the order you would like. You can even record with another friend who has the app downloaded as well.
So far, podcasting seems like a piece of cake.
The next part though is where some people start feeling a little overwhelmed.
I'm going to talk to you about hosting...
Where To Host Your Podcast
Similar to the blog where you can subscribe to be notified of new blog posts, and YouTube where you subscribe to a channel to be made aware of new videos, Podcasting works in a similar manner as you subscribe to receive new episodes.
So, now you need to ask yourself where you want to store these episodes.
Think about building a house.
You can build it yourself, that would be like coding your own Website.
Or, you can buy a house and move in.
That would be like building your blog on Wix, WordPress, or Squarespace, or like adding your videos to YouTube.
So, what are the reliable homes for podcasts? Well, I have personally used two of the three that I am mentioning today.
Buzzsprout helps get your podcast listed in all the major podcasting platforms. You get a great podcasting website as well as detailed analytics. Currently, you also have a free 2-hour window of uploads each month.
Next, let's look at Podbean
The first podcasts I ever listened to were hosted on Podbean. My first Podcast and podcast episode was also created on Podbean.
There is a 5-hour limited upload plan for free with basic statistics.
It is also very easy to use.
Now, let's talk about Anchor
I moved my first podcast over to Anchor and then recorded a few more episodes of my first Podcast there.
My new podcast is also hosted on Anchor.
It's free and owned by Spotify.
Some reviews I have read suggest that Anchor is great for starting out, but not necessarily the best for when you scale.
As you can see, you have options.
But ultimately, those are the first three things you need to get confident in:
It gets more fun from here because now you're just putting pieces of a puzzle together.
The first piece would be:
Deciding on a name for your podcast
This of something that may help you rank in search.
I wanted my new podcast to be called "Case and Point" but that was already taken and so were different versions of it, so I have just decided to use my name because I already have a blog, website, Pinterest account, and YouTube channel under my name, so calling my podcast: The Marguerite Faure podcast seemed to be a natural progression
Apple's Best Podcast Practices specify that "Apple Podcasts uses the title, author, and description fields for the search".
Just be mindful of keyword stuffing.
Next, decide on your publishing schedule:
You have options:
You could be like your favorite weekly TV show or like Netflix
What I mean by this is that it is really up to you:
You could post weekly
I have decided to have a "series" mindset and launch a few podcasts for my listeners to listen to back to back.
My advice is to stick to what makes you happy and what will keep your podcasting.
Before we discuss money, let's discuss recording your first episode.
Recording Your First Podcast Episode
As I mentioned, I have created a Podcast before the Marguerite Faure Podcast.
It is called the For-A-Friend Podcast and the intention behind it was to have fun, make mistakes, and experiment.
It is pretty bad.
I am sharing this because it is very likely that your first few episodes are not going to be that great.
You may find that:
You are over-prepared and you sound robotic
Underprepared and your podcast is all over the place
You sound incredibly nervous
Or, in my case, enjoy it so much that you sound totally disconnected to the point and your poor guest has no clue what you are trying to get at
So if you feel that this is too daunting, you can totally listen to my first podcast to make yourself feel better.
Have fun, find your voice, and take the pressure off to make money straight off the bat.
Regarding Music for Your Podcast
If you want to use music in your podcast, make sure you use Royalty free music.
There are a few places that you can access royalty-free music including:
YouTube Audio Library
909 on Soundcloud
The Intro for Your Podcast
Listen to a few podcasts, see what others are doing, and draw inspiration from that to use on your own.
Common intros include:
Outlining what will be discussed in the Podcast
Snippet from the podcast to act as a teaser
You may even decide not to have an intro and get straight into it.
Should you use a script for Your Podcast?
This is based on personal preference.
I personally like to have a few questions outlined for my guest and perhaps a few bullet points.
But some people like to have a full script to read from.
If your podcast is educational and you are teaching something, or perhaps reading a story, then a script is advisable.
After you have a few recorded episodes that you are wanting to publish, get to work on your artwork.
The typical artwork expectations are:
Jpeg or PNG
You can make this on Canva by downloading a 3000 x 3000 px file
Some people have a plain picture
Some people have text
Some people have a combination
How to Market Your Podcast
We're going to talk about marketing and money now.
Again, please don't expect to make money straight off the bat.
On my YouTube channel, I showcase how long it takes before you can make money with online ventures, and with everything I have tried, it takes at least 6 months before something takes off...
And, it may even take longer. Or it may not even work for you.
So, there are a few ways to make money Podcasting.
First, there are sponsorships
Here you look at every 1000 downloads and find your appropriate CPM
CPM is the cost per 1000 impressions
Depending on your niche, and how many downloads you are getting, determines your CPM
The entrepreneur posted these findings from popular podcasts like Entrepreneur on Fire, The Art of Charm, and the $100 MBA Show:
$18 per 1,000 downloads for a 15–second pre-roll
$25 per 1,000 downloads for a 60–second mid-roll slot
If your podcast gets 3,000 downloads per episode, you'll get $54 for a 15–the second pre-roll and $75 for a mid-roll slot.
Apart from making money through sponsorships, you can also consider:
Selling your own Merch
But you are not going to make money if you don't have downloads.
So, I am sharing some marketing strategies with you now.
I have heard about various strategies but there are only a few worth their salt in my opinion:
YouTube- If you can rank in search, you have people find you
Pinterest- You can advertise your podcast on Pinterest
Appear on other Podcasts
There are other strategies like:
There's nothing wrong with trying them too. I just find with the latter marketing strategies that you are more likely to find people who want you to listen to their podcasts, not people who are looking to find new content.
There is so much opportunity in podcasting.
I read on Buzzsprout that there is a lot of unexplored space in the podcasting industry. There are at least 600 million blogs, 23 million YouTube channels, but only 800,000 podcasts in Apple Podcasts.
That means for every podcast, there are 750 blogs and 29 YouTube channels.
However, I heard stats that exciting about YouTube and blogging as well.
And what I have found it is that if you go in for the money, you will tire out quickly because this is not something that will guarantee you overnight or even any success at all.
If you want to start a podcast, then do it because you've got something to say, not because you are trying to exploit your listeners.
Take the pressure off your first few episodes needing to be good, and have fun.
If you want to start a podcast, let us know why in the comments below.
As you can see, starting a podcast is definitely doable.
So, now that you know how to start a podcast, are you ready to take action?